Sliquid Expands 'Ride' Brand

DALLAS — Lubricant and lotion manufacturer Sliquid announced two new additions to its Ride Dude cosmetics brand today.

“Ride Razor” and “Ride Rub” will both be launched in January at the ANME Founders and XBIZ Retail Expo shows in Burbank, CA.

“Ride Razor and Ride Rub will follow in the tradition of the Ride brand,” said Dean Elliott, owner of Sliquid. “They are aesthetically designed to appeal to men, but are made with ingredients that are completely safe for women to use as well. We have always been and will always be a company dedicated to female safety; our men’s cosmetics and lubricants are no exception to that rule.”

The company said Ride Razor is a lanolin-free, vegan-friendly shave cream that can be used on any part of the body. It is non-foaming and formulated for all skin types, especially appealing to anyone with dry or sensitive skin. The cream will debut with two invigorating scents, Desert Sky and Ginger Lime, each designed to awaken the senses.

Ride Rub is an oil-based lotion, formulated to enhance male masturbation. Its proprietary blend includes extracts of sweet almond oil, coconut oil and grape seed oil, which are infused with high quality dimethicone.

“We are really excited to debut the new Ride products at ANME and XBIZ Retail,” Elliott added. “We took our time developing both of these products to get the perfect formulas, and these are both products that I am proud to use myself. The fact that they are completely body safe for men and women is just icing on the sensual cake. We will continue to evolve the brand in the New Year with products that meet the needs of all the dudes out there looking to saddle up behind closed doors.”

For more information about the products or to place an order call (800) 754-7843 (SLIQUID) or email sales@sliquid.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

SadoToys, Cruel Reell Team Up for 'RIP Slip' Leather Thong

BDSM pleasure brand SadoToys has joined forces with recently crowned Euro XMAs Fetish Creator of the Year Cruel Reell to release the RIP Slip leather thong.

Adam & Eve Unveils Stroker Inspired by Octopus From Amazon's 'The Boys'

"The Boys" showrunner Eric Kripke has teamed with Adam & Eve on the release of a new stroker based on Ambrosius the Octopus ahead of the Season 2 premiere of Amazon's spinoff series, "Gen V."

Pjur Debuts 'Toy Lube and Cleaner Collection

Pjur has introduced its new Toy personal lubricant and cleaner collection.

The Male Rose Names Emma Rose Brand Ambassador

Pleasure brand Male Rose has named multi-XMAs winner Emma Rose as its newest brand ambassador.

Kiiroo Debuts 'PowerShot' Stroker

Kiiroo has introduced its PowerShot dual-motor, app-controllable stroker.

Holiday Products, Sweetums Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sweetums.

Orion Expands Cottelli 'Accessoires,' 'Party' Lines

Orion Wholesale has introduced seven new pieces from its Cottelli Accessoires line and one from its Party collection.

ProDx Health Launches Affiliate Program

ProDx Health has launched an affiliate program for creators and other members of the adult industry to promote its home-collection testing kits.

Lovense 'Ferri' Spotlighted on Wired.com

Lovense’s Ferri has been spotlighted on Wired.com.

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli Lingerie line.

Show More